Each January, many organizations hold "Kick Off" meetings. They bring in their Sales people --and perhaps others too such as Sales Support, Operations, and IT-- for a big meeting, designed to start the New Year with excitement.
Such "kick off" meetings can be quite motivational. When they are successful, such meetings get everyone energized and focused on the strategic priorities for the year.
Why don't all leaders do the same for their teams?
Blogger and learning expert Annie Murphy Paul, publisher of The Brilliant Report, has highlighted some research that supports the effectiveness of these meetings.
She points to the work being done by Professor Katherine Milkman of Wharton on the "Fresh Start Effect."
The Fresh Start Effect says that people "are more likely to start a diet, go to the gym, and make commitments to reach (their) goals around the start of a new year."
Why is this? There is something about January (and other temporal starting points such a birthday or an anniversary), Milkman has found, that makes us feel confident about the future, as though we can re-set and start over again.
So leaders should be capitalizing on this effect!
Here are some tips for leaders to help their teams start fresh and approach the new year with focus and vigor.
Gather the team - Getting everyone together, even for a day, is an investment worth considering. In today's business world, where teams are virtual, and team members are not co-located anymore, the bonds of team cohesion can weaken if you are not attentive to it. A cohesive team is a strong team.
Put first things first - Today's smart leaders know that the Number One priority is People. When leaders make sure that their people are supported, aligned, and engaged, the results follow. "Putting people first" is the key to everything, especially safety, customer service, innovation, productivity, and profitability. A "kick off" meeting sends the signal that the team is critical to success.
Share the "Big Story" - Get everyone on the same page by letting them know The Big Story, i.e. the vision for the year. Achieving The Big Story requires everyone's effort and buy-in. It requires teamwork.
So Leaders, Consider giving your teams a fresh start. They will enjoy it, and you will reap the benefits of it!
